Performance
The main content appears later than visitors expect on mobile.
48out of 100
Illustrative reportThis report uses prepared example data. No website was visited or measured.
Hearth Site Signal · Demo report
A practical signal, not just a score.
Illustrative website: https://example-business.test/
Overall demonstration score
62/100Needs focused improvement
Five category signals
Where the clearest gaps appear.
Accessibility
The structure is broadly usable, with a few important control and contrast gaps.
74out of 100
SEO foundations
Core page signals are present and understandable.
81out of 100
Security and trust
HTTPS is in place, but response hardening and trust detail need attention.
58out of 100
Conversion clarity
Visitors must choose between several equally prominent next steps.
51out of 100
Prioritised findings
Three changes worth understanding first.
Priority 1High priority
The first screen asks visitors to choose between too many actions
Three equally prominent buttons make the next step feel like a decision the visitor must solve. A single primary enquiry path would make the page easier to act on.
- Primary action
- Three competing actionsThe demonstration hero presented three actions with similar visual weight.
Recommended action
Choose one primary enquiry action for the hero and restyle the other options as supporting links.A clear visual priority reduces hesitation at the moment of highest intent. Estimated effort: small.Priority 2High priority
The main visual arrives too slowly on a typical mobile connection
The largest above-the-fold element appears after the point where the page can start to feel unresponsive. That delay can weaken the first impression before the message is understood.
- Largest Contentful Paint
- 4.2 sIllustrative mobile lab measurement for the demonstration report.
Recommended action
Resize and compress the hero image, preload only the critical asset, and verify the result on mobile.Improving the main content arrival makes the value proposition available sooner. Estimated effort: medium.Priority 3Medium priority
The response is missing a useful HTTPS protection header
The site uses HTTPS, but the browser is not instructed to prefer it for future visits. This is a technical trust gap rather than evidence of an active security problem.
- Strict-Transport-Security
- falseThe demonstration response did not include an HSTS header.
Recommended action
Add a carefully reviewed Strict-Transport-Security header after confirming every required subdomain supports HTTPS.The header helps browsers avoid accidental downgrade to an insecure connection. Estimated effort: small.What is working
Useful foundations to preserve.
- The homepage has a unique, descriptive page title.
- The main heading follows a clear document hierarchy.
- Contact details are visible without opening a separate menu.
What to fix first
A sensible order of work.
- Make one enquiry action visibly primary.
- Reduce the weight and delivery cost of the hero image.
- Review response security headers with the hosting configuration in view.
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This demonstration is not a security audit, accessibility certification, or search-ranking guarantee.
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